Product Launches
& Trade Shows

Momentum XP is an experiential events agency delivering product launches, trade shows and brand activations 365 days a year, wherever in the world our clients need us.

From international trade shows and congresses to corporate conferences, product launches and multi-day media drive programmes.

Fairtility: ESHRE, Copenhagen

For fertility-tech company Fairtility, Momentum planned and ran a dual-venue activation at ESHRE in Copenhagen: a 6m x 3m exhibition stand at the Bella Center paired with a private hospitality and meetings programme at the Royal Golf Club, minutes from the show floor. Over three days our team managed back-to-back client meetings, delivered the on-site launch of Fairtility’s OQ product to 115 guests, and used lead-scanning technology to track 210 leads across the stand and launch event. Reusable branded stand walls and props were designed to carry the investment forward into future shows, and the stand’s photo activation generated 175 guest downloads.

Fairtility: ASRM, New Orleans

Building on the ESHRE programme, Momentum planned and delivered Fairtility’s activation at ASRM in New Orleans, managing two 10ft x 20ft exhibition booths, stand design and build, AV, furniture and lead-scanning technology, hotel contracting, and full on-site logistics, giving Fairtility a consistent, high-impact presence across both of the fertility industry’s major congresses that year.

Aalyria: Mobile World Congress, Barcelona

For satellite connectivity company Aalyria, Momentum planned and delivered a stand presence at Mobile World Congress, working with GSMA and the stand contractor from design through build and four days of live delivery. On site, our team paired senior planning support with a dedicated show manager, coordinating lead retrieval, F&B, photography and video with agency partner Ipanema Films, and secured Aalyria additional exposure through a media partnership with Mobile World Live.

Zizzi: Company Conference & Gala, Lake Maggiore

Momentum brought together guests from across Zizzi’s business for a multi-day conference and gala at the Grand Hotel Dino on Lake Maggiore, Italy. We managed group flights and transfers from four UK airports, accommodation and full conference production, then closed the trip with an Italian-themed gala evening: live entertainment, a bespoke street-food-style dinner and lakeside styling that turned a company conference into a genuine celebration.

Google: EMEA Ski Trip & Conference

Momentum organised Google’s EMEA ski trip and conference for 1,500 delegates, staged around the launch of Google Maps. The programme paired a full conference production with a large-scale mountain hospitality and activity operation, bringing delegates from across the region together on one of the biggest events of its kind we have delivered.

Aston Martin: Winter Driving Experience, Courmayeur

For Aston Martin, Momentum designed and ran a two-day winter driving experience in Courmayeur, Italy, combining a private ice-track driving programme and dogsledding with Michelin-starred hospitality at the Grand Hotel Royal e Golf, pairing high-performance product experience with the five-star mountain hospitality Momentum has delivered for clients for over two decades.

Lucky Strike Honda F1 Team: Lifestyle Film Shoot

Momentum organised the lifestyle film shoot for the Honda F1 Team with F1 World Champion Jacques Villeneuve and Takuma Sato, capturing their love of speed, open spaces and mountains to promote the Lucky Strike brand.

Ford: Alpine Drive, France & Italy

Momentum planned and ran a cross-border Ford media drive from Burgundy, France to Courmayeur, Italy, taking international motoring journalists through a private château stay and Michelin-star dining before putting Ford’s latest models through their paces on a dedicated all-wheel-drive route in the Alps.

Ford: Truffle Country Drive, Piedmont

In Piedmont, Momentum built a Ford media drive around the region’s food and wine heritage: truffle hunting with local experts, a driving route through the Alba hills, and visits to Ceretto’s vineyards, giving international press a story-rich backdrop for driving footage and interviews.

Ford: Ecosport Drive, Cinque Terre

For the launch of the Ford Ecosport, Momentum scouted and delivered a media drive route through the Cinque Terre and Tuscan hills, combining off-road sections with vineyard and olive-oil experiences and a pesto-making workshop, showcasing the car’s versatility against one of Italy’s most photogenic landscapes.

Ford: Eco Drive, French Alps

Momentum delivered a Ford Eco Drive through the French Alps from Lyon to Annecy, managing media and staff travel, mountain-view dining and an on-mountain activity programme designed to let international journalists experience the car in a genuinely alpine setting.

Ford Focus: Glass Country Drive, Northern France

For the launch of the Ford Focus, Momentum ran a multi-day drive from Calais through northern France, taking in a château stay and a visit to Saint-Gobain Sekurit’s glass facility, pairing vehicle demonstration with a technical brand story for the visiting press.

Ford Vignale: Alba, Turin & Courmayeur

To launch the new Ford Vignale, Momentum built a multi-day driving programme in honour of celebrated Turin car designer Alfredo Vignale, taking guests from the automobile museum with the man who designed the doors of the Lamborghini Countach, a hands-on chocolate-making workshop at Turin’s iconic Guido Gobino, and dinner at the city’s historic Circolo dei Lettori. The journey then continued by road to Courmayeur at the foot of Mont Blanc, where guests skied and took part in a private ice-driving track experience.

Ford RNLI Partnership

Featuring the Ford Nugget for bespoke individual media trips in Kent.

Martini & Ferrari Anniversary event

Included Lake Como, Turin, factories and luxury lifestyle events.

Tell us what you are planning and where in the world it needs to happen, and we will show you how we would deliver it.

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