Momentum Ski Festival: The Vision

October 7, 2011

Davos World Economic Forum & Ski Festivals watch out!

There is a new kid on the block and he is going to make the business of networking dynamic, racey and fun!

12 years ago we created the City Ski Championships with a clear vision: to take the party atmosphere and excitement of high-level ski racing found at a World Cup race, and make it accessible to London’s keenest snowsports enthusiasts. More than that – we wanted to give our spectators the chance to have a go themselves, regardless of ability.

12 years later, we truly believe that we’ve delivered that. Those that took part this year enjoyed the best of both worlds, entertaining clients or colleagues, mixing with celebrities and networking whilst still getting to experience the pumping adrenalin of standing in the start hut. Which is why when the weekend was over, next year’s dates went straight into the diaries of those that took part. F1 Champion Damon Hill, who keeps coming back year after year, described the ski event as “competition in its friendliest format”. And he’s not wrong.

A dozen years has allowed the Championships to evolve into a tremendous community of city firms, media folks, friends, celebrities and loyal sponsors that – through the spirit of competition – have become good friends.

So what do we have to look forward to in 2012? For starters, we’ve moved to Crans Montana in the Valais Region.

Switzerland. Why? We needed a resort that matched our aspirations, befitting of our expanding clientèle. Somewhere chic and dynamic, that’s focused on the UK market. After a lengthy search, we found we could look no further than Crans Montana – a jewel in the crown when it comes to skiing in Switzerland.

Not only do they offer a fresh injection of alpine culture into the event, but the resort boasts the capacity for the event to grow without losing its personality.The resort has an excellent pedigree, it hosts the men’s Alpine World Cup, Omega Golf European Masters and the Caprice Music Festival whilst boasting both an excellent snow record and a glacier as good as any in the Valais.

As a measure of Crans Montana’s commitment to the event, I’m proud to announce that they have promised to deliver the same prices for ski passes, rental and accommodation,a great range of hotels in the resort  as our guests enjoyed in Italy in 2011. It promises to be the best value ski weekend in the whole of Switzerland. So no fear of exchange rate here.

The really big news is that in 2012, we plan to realign the event by broadening the concept into The Momentum Ski Festival. Of course, the racing will still be the backbone of the festival, but with a major apres ski programme organised by Marcus Brigestocke’s agency, Taking the Piste. Confirmed Comedy Club acts so far are Marcus himself, Rufus Hound, The Feeling playing at Zero Dix on the Friday and stand by for Miss Sophie Ellis Bextor to DJ at our party! Lots more to be announced soon.

NEW for 2012 is  the launch of The FT Alpine Business Forum, engaging top business and media leaders on the most pressing and interesting current issues facing us.

So whilst the City Ski Championships will continue, the weekend will also be open to non-skiers who simply like the idea of a big alpine party or those who want mix business with pleasure can attend the FT Alpine Business Forum with CEO’s and VIP guests.. George Osbourne more than welcome to attend.

The bottom line is: you can do as little or as much as you want. Demand has already been overwhelming, but we still want you to promote the event amongst your colleagues, friends and clients so we can build as big a party as possible. We’ll provide the infrastructure and resources. We’ll put together the programme, from racing and prize giving ceremonies to meeting facilities and great entertainment… and you bring your clients, associates or friends, enjoy all the benefits of a top-class event, and don’t have to organise a thing. To hear more, contact me, and we’ll see you in Crans Montana, 15-18 March 2012.

Amin Momen

Amin Momen